What Is a Lobbyist?
Lobbying is really about helping organizations participate in the democratic process and making sure the right voices are heard when it matters most.
At the most basic level, a lobbyist works on behalf of a client to inform and influence public policy. That means providing elected officials and government staff with the facts, context, and perspective they need to make thoughtful, informed decisions, especially when those decisions impact people’s lives, communities or industries.
Who Benefits from Lobbying?
Lobbying isn’t reserved for large corporations. In fact, some of the most impactful work comes from smaller organizations: social justice groups, local governments, labor unions, educational institutions, public health coalitions and others.
Why You Need a Lobbyist
Policy doesn’t move on its own. Having a lobbyist means you’re not navigating the halls of government alone. A good lobbyist helps you:
- Understand how decisions are really made
- Identify where and when to engage
- Build relationships with key decision-makers
- Shape policy language before it becomes law
- Stay ahead of potential risks or opportunities
How The Zita Group Can Help
At The Zita Group, our work spans three focus areas that often intersect:
- Government Affairs & Lobbying
- We work directly with legislators, executive branch officials, and agency staff to move client priorities forward. From real-time policy tracking to shaping legislation and regulatory frameworks, we make sure your voice is part of the process before decisions are made.
- Public Affairs & Coalition Building
- We help clients build support both inside and outside of government. Whether it’s forming alliances, navigating public messaging or organizing around a shared goal, we bring people together to drive momentum.
- Business Development & Procurement
- For clients looking to compete in New Jersey’s market, we offer strategic guidance. This includes shaping messaging, advising on procurement strategies, competitor analysis and providing insight into how agencies and departments make decisions.
Want to learn how we can support your advocacy goals? Book a call with our team.
About The Zita Group
The Zita Group is a woman-owned government and public affairs firm, both founded and led by Patrizia “Trish” Zita. Our bipartisan, experienced team of strategic consultants is widely respected by elected, appointed and government officials of both parties across New Jersey’s political landscape. We provide our clients unique insights into the decision-making process at the highest levels. We bring to bear credible working relationships with executive branch officials, legislators, and staff. Our team’s effectiveness has been demonstrated again and again by the results we achieve for our clients.
