Eric Orlando

Executive Vice President

eorlando@tzgrp.com

Eric Orlando has been providing legislative and public affairs counsel to a variety of clients for more than two decades. His experience includes policy development, grassroots outreach / coalition development, direct advocacy, press relations, and research.

He has managed complex policy initiatives and negotiated successful outcomes in the legislative and regulatory arenas. He is a tireless advocate who succeeds by understanding the issues better than his adversaries, crafting arguments to support his goals that are based on facts, and maintaining a portfolio of relationships with the policymakers and staff that matter. As a result, Eric is widely respected by not only his clients, but by those whose opinions he seeks to shape. In 2024, Eric was named to NJBIZ’s Power 100 List which honors the most important leaders in New Jersey’s business community. Eric was also named to InsiderNJ’s 2024 Top 100 Lobbyist List, ranking #12 on the annual list.

Eric currently also serves as Government Affairs Director for the Brewers Guild of New Jersey. Eric previously served as the Guild’s first Executive Director beginning upon its founding in 2018. The Guild represents the policy interests of the over 150 pioneering independent craft breweries & brewpubs in the Garden State. The Guild’s mission is to ensure that positive trends for local, independent craft beer in the state continue through the promotion of sensible, innovative policies that will help increase purchase opportunities for consumers and the overall visibility of New Jersey craft beer. Most recently in 2023, Eric led the state craft brewing industry’s successful government affairs and strategic communications efforts to end state-imposed license restrictions through the signing of Public Law 2023, Chapter 290. In these roles with the Guild, Eric has been named to the annual ROI-NJ Influencers List in 2023 and 2024.

In 2017, Eric completed a year-long fellowship program conducted by Lead New Jersey (LNJ), the state’s most prominent leadership development organization, joining a prestigious community of the state’s most respected leaders in business and government.

Eric is currently a Board Member of the Princeton Mercer Regional Chamber of Commerce, serving on the Chamber’s Legislative Affairs Committee.

He began his career as a legislative aide to former Assemblywoman Connie Myers and is a graduate of Lafayette College.

The Zita Group, NJ Woman Owned Lobbying Firmed, Top New Jersey Lobbyist, NJ Grassroots, NJ Government Affairs, NJ Strategic Communications, NJ Lobbying Firm, NJ Women in Politics, Eric Orlando