5 Mistakes to Avoid When Meeting with a Legislator

Meeting with a legislator is one of the most direct and effective ways to advocate for your issue. But remember, first impressions matter and time is limited. Whether you’re representing a business, nonprofit, or grassroots coalition, clarity and relevance should drive your approach.

These are five common mistakes we work with our clients to avoid when preparing for these conversations.

1. Showing Up Without a Clear Ask

Legislators hear from dozens of people each week. We often see people go in with general talking points but no specific request. Legislators need to know exactly what you’re asking for.

How TZG can help: We work closely with clients to identify their goals and shape a direct, actionable ask that fits the current policy landscape.

2. Overloading Them with Information

A 40-page packet might seem thorough, but it usually isn’t helpful in the moment. Stick to a one-pager that outlines what the issue is, why it matters and what action you’re requesting. You can always offer to send more details afterward.

How TZG can help: We can help create concise, digestible materials that communicate your position clearly and leave room for productive discussion.

3. Using Industry Jargon

You might know your industry inside and out, but not every legislator is an expert in your field. Avoid acronyms, insider terms, or references that require context the legislator may not have. Keep your message simple and clear.

How TZG can help: We can help translate complex issues into accessible, persuasive talking points that resonate with elected officials and their staff.

4. Overlooking the Legislator’s Local Priorities

Policymakers are focused on the impact on their district. If you fail to show how your issue affects their constituents or aligns with their policy interests, your message may be overlooked.

How TZG can help: We analyze district-level data and legislative history to help you connect your issue to what matters locally.

5. Skipping the Follow-Up

A good meeting does not end when you leave the room. Always follow up with a thank-you email that includes your one-pager, a quick summary of the conversation and any agreed-upon next steps.

How TZG can help: We handle post-meeting follow-up, from thank-you notes to next steps, ensuring your message stays on the radar.

Bottomline

There’s no one-size-fits-all approach to legislative advocacy. Your goals, your audience, and the timing all matter. We bring the research, strategy, and relationships that help move your issue forward.

If you’re preparing for a meeting or trying to figure out where to start, please reach out. We’d be glad to help! Book a call: https://www.thezitagroupnj.com/book-a-consultation

About The Zita Group

The Zita Group is a woman-owned government and public affairs firm, both founded and led by Patrizia “Trish” Zita. Our bipartisan, experienced team of strategic consultants is widely respected by elected, appointed and government officials of both parties across New Jersey’s political landscape. We provide our clients unique insights into the decision-making process at the highest levels. We bring to bear credible working relationships with executive branch officials, legislators, and staff. Our team’s effectiveness has been demonstrated again and again by the results we achieve for our clients.